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SEO in 2021 SEO

SEO in 2021 SEO

Most online companies are now fully aware of the importance of strong SEO on their website. Some were perhaps dragged kicking and screaming into 2020 with a whole new SEM approach they don't entirely understand. Others will welcome the chance to adapt and create sites with the best rankings. Whichever camp you belong to, you need to accept the fact that 2021 will offer whole new challenges and opportunities in Search Engine Optimisation and marketing. The landscape is ever-evolving and online businesses and website developers need to keep up. Those that stick with their 2020 plan may fall behind. So what 2021 SEO trends should you use?



Below are 7 top tips for how to use SEO effectively in 2021. Each point is discussed in more detail throughout this guide. We will also talk about the key reasons why you need to adapt your SEO and digital media strategies for 2021. Also, we will discuss the global spending forecasts for the year ahead.


These 7 hot tips are:

1) embrace mobile optimisation if you haven't already done so

2) alter your search terms in favour of voice searches

3) make sure that those search results are as relevant as possible

4) make sure that your content is engaging enough for visitors to stick around

5) pay attention to the quality and richness of the content across your site

6) consider an omni-channel marketing approach for social media

7) accept the fact that Google will only get smarter through 2021.



So why is it so important that we evolve our SEO strategies in 2021? 



As we mentioned above, it is important to appreciate the on-going evolution of SEO and adapt to it. This evolution is largely the result of two influences: the new technology used by those searching for information and the intelligence of Google. AI plays an important role in both. New assistive technologies, smart software and algorithms create a more efficient process that works in the consumer's favour. Developers may not be as keen on some of these changes because of the amount of extra work on their plates. But, those that work with the changes can improve the user experience on their website, make more conversions and improve their rankings overall. 



Google is getting smarter.


Yes, there are more search engines out there than Google. There are probably some people that prefer Yahoo and maybe some that like Bing. However, Google is the major player that website developers need to impress. Google is the one with the smart ranking systems and algorithms that can determine the fate of your site. If they like your content and place you at the top of the page for a search term this can increase your visitor count significantly. Screw up with some silly SEO marketing mistakes and they will drop you. Google is getting smarter with these algorithms and its use of AI. This will only continue into 2021. 



Technology is advancing at a steady pace. 


Show a Generation-Z kid a cellphone from the 90s and they will look at you with disbelief. There is nothing smart about the tech. There isn't even wireless connectivity or an app in sight. There is no way they could use it to search for any products or information. It can only really make calls, send text and offer a few games, so what is the point? Today's models are miniature computers with AI assistants, reliable connectivity, social media apps and instant access to Google. The landscape has changed so much in 20 years. Even the iPhones and Galaxys of a couple of years ago seem obsolete now. Then there are all the other smart devices to consider in our internet of things. We don't know what the gadgets of 2021 are capable of. 



Therefore, we need to take a closer look at the SEO trends of 2021 to prepare ourselves for what is to come. This means embracing all that modern tech, especially voice commands, and improving the quality of your content so visitors won't stray to other sites. 



1) Embrace mobile optimisation – if you haven' already done so.



Mobile optimisation is an important part of SEO and website development these days. More and more of us search for information using our mobile devices. This means both smartphones and tablets. The laptop and desktop still generate their fair share. Yet, there is a trend towards mobile searches. This has gone beyond a few simple searches for local information while out in a new town. Voice assistants and Wi-Fi connectivity give us reliable access to all kinds of information. 



A well-designed, mobile-friendly website is also essential so we can make bookings and order products with ease. It is surprising just how many people will even book holidays and search for properties on mobile devices now. This trend led Google to improve its indexing in favour of mobile-first indexing. This basically means that those sites with mobile optimisation will rank higher. This is now a default setting for new websites added to Google. Therefore, it is more important than ever to ensure your site is optimised. 



2) Alter your search terms in favour of voice searches.



That increased use of mobile tech means more voice searches. We can ask our ever-helpful AI friend to look things up for us without having to type into a search engine. It saves time and effort for those happy to talk to their inanimate devices. Stats show that only 20% of questions in 2016 were asked verbally. This figure is expected to rise to 30%-50% in 2021. The improved intelligence of these AI assistants allows for some good results. Google is also trying to help these users by improving search results to meet these terms. Many of these search terms are articulated as a question. Where is the nearest Chinese restaurant?What time is the next showing of latest Marvel movie at the cinema? Therefore, Google can now favour search results that answer these questions. 



3) Make sure that those search results are as relevant as possible.



In other words, it helps to make sure that your search terms and keywords are as relevant as possible. They need to rank for the queries posed in voice searches and tell users exactly what they need to know. There was a time when you could get away with awkward phrasing in SEO content. Gym near me? or best bar New York? These don't sound natural in a sentence but they used to work. Now, you can't get away with this phrasing so easily. 



Google likes natural-sounding content and will rank pages with similar, better phrasing. Long-tail keywords will also come into play more next year to help with this. This will be more important than ever with SEO trends in 2021. Predict specific questions that consumers will ask regarding local content. Be that authoritative page that answers it directly with lots of important, engaging information. On that note, you do need to ensure that visitors stay engaged at all times. 



4) Make sure that your content is engaging enough for visitors to stick around.



In 2021, website visitors and consumers will expect quality content with the best visual media and written articles. They are smart enough to tell when you have taken the time to create something worthwhile and when you have thrown something together for the sake of adding pages. Each page of your website must have a purpose and content that satisfies the consumer. Either they learn something new, get more familiar with a product or build trust with your brand. However, you need to do enough to keep them on your site. 



Google is beginning to pay more attention to bounce rates and time spent on websites. This could be a deciding factor when outranking your competitors in 2021. You can also work to speed up the site loading time. Too slow and visitors will close the page and go elsewhere. Don't forget that Google does offer a free speed test tool. This provides data on current speed scores, ways to improve and comparisons with your immediate competition.



5) Pay attention to the quality and richness of the content across your site.



Another way to keep visitors around is to improve the visual appeal of the homepage. Add quality images and strong design features in all the right places. Avoid excessive visual media and pop-ups and this can increase your bounce rate. A high-quality landing page immediately suggests that you are someone that visitors can trust. Trust is going to be very important online in 2021. There is a feeling of distrust online in 2020 where we are surrounded by allegations of fake news, questions over the use of data and lots of internet trolls. It would be nice if we could all find safer, happier spaces online in 2021. 



Also, make sure that this quality continues across the site with lots of helpful content. Take time to update your blog with tips and promotions. Create pages with local SEO terms for improved marketing in your area. If your website provides products or services, you may also consider adding a chatbot to your site. Some website owners may be reluctant because of the robotic responses compared to a real human. But, these AI bots are there to help visitors at any time of day. They can keep users on-site by answering further questions and directing them to content. It is more convenient for the user than writing a message on a contact form and waiting for a response. These bots will be more common in 2021 and your competitors may take advantage of them soon. 



6) Consider an omni-channel marketing approach for social media.



Social media is an important part of digital marketing. It is a great way to bring traffic to your site by promoting deals, products and services. There are so many platforms to utilise these days. You can connect with a local community through Facebook, share images of events and product launches on Instagram and jump on national trends with Twitter hashtags. Some brands even make use of Pinterest because of the longevity of the pins and the core demographic of users. At the moment, many companies stick with a multi-channel approach where each platform has its own purpose. But, in 2021, you may benefit from switching to an omni-channel approach. 



Omni-channel means using all of these channels in a more cohesive way to maximise your social reach. One marketing department should oversee each platform to ensure that the message is the same throughout. You can also link different platforms together for a better user experience. For example, all channels could focus on one promotion for a national holiday. You can post a video about it on YouTube and promote this on Twitter and Facebook. The Twitter site can also use the same hashtags as the Instagram page to hammer home the message. 



7) Accept the fact that Google will only get smarter through 2021.



We mentioned the increased intelligence of Google in 2020. But, this point is worth reiterating. If you think it's smart now, wait until this time next year. In the next 12 months, it will contain even more algorithms and clever AI tech to improve the ranking systems. Therefore, the final and perhaps most important tip for SEO and SEM tools in 2021 is to stay on your toes. Don't assume that you have everything figured out for the whole of 2021 by the end of February. You will need to make changes throughout the year, carry out regular SEO audits and adapt your digital marketing strategies. 



SEO is big business and is only going to get bigger in 2021. 



With so much to consider, and so many sites to compete with, it is no surprise that businesses in the US spend so much money on SEO services. In 2018, Forbes reported that there would be an estimated spend of $72 billion by the end of the year. The same report forecast spending of $80 billion by 2021. The figure keeps rising as companies understand the significance of the best tools and approaches. You really do need to spend money to make money with SEO but it is worthwhile. 



In short, take the time to adjust your SEO strategies with a more fluid approach in 2021. Work on creating quality content with realistic search terms that reflect voice searches. Make sure to work on mobile-optimisation for inclusion in Google’s new index. Consider that omni-channel approach to your social media campaigns. Finally, accept the fact that Google will always find smarter ways to test our sites and rank us. 

How to Build a Shopify Store in 60 Minutes

How to Build a Shopify Store in 60 Minutes

You have an idea to develop an Ecommerce business, and you are already imagining how far you can go. There are many ways to establish it, and they all require work and dedication. But, one of the easiest and fastest ways to get your business up and running is to build an online store for your products and services.

However, while starting a business is usually fun, if you don't have the technical knowledge, the process can become a real headache. You will need to hire the services of a web designer to design and develop a website from scratch. But not everyone wants to pay the price of creating a website.

So, what other way can you own an online store? Having the power to remove or add elements from our own online store is a pleasure that is worth experiencing. And if you feel at a disadvantage because you do not have knowledge in design or do not want to start creating your own website, Shopify is the option ideal for you. So if you have an idea of creating an online business, this guide is for you. We will teach you how to build a Shopify store in 60 minutes.

What is Shopify?

Shopify is a platform that helps you create and manage your own online store. With Shopify, you can create an online store in 60 minutes and without the need for help. The platform has a minimalist and friendly interface, ideal for those who like direct options and do not need any knowledge of web design.

On the other hand, Shopify has a wide variety of options that will allow you to exploit your brand without having to use your social networks (although it is always better to have them). In a single portal, you can manage your brand, products, inventory, and anything else related to your business on the internet.

But why is this platform so interesting? Whether you are an individual or a company, Shopify offers you the necessary tools to create an online business by following a few simple steps. But in addition, this platform is one of the preferred by users for these reasons:

  • You don't need to have specific knowledge: by following a tutorial like this (and with a little patience), you will be able to create your online store quite intuitively.
  • You don't have to buy licenses: you just have to pay a monthly fee to use the platform.
  • It is not necessary to have a hosting: the same platform hosts the stores.
  • Facilitate internationalization: if at any time you consider selling outside your country, Shopify gives you very interesting options.
  • It allows you to grow: you can expand the coverage of the platform as your billing grows.
  • There is software to complete functions: if at any time you lack tools or you simply want to expand possibilities, the same platform offers you applications that you can install.
  • It has an affordable price: it is true that you have to pay, but it is not expensive, and it is worth it for everything it offers.

Interesting statistics about Shopify

If you're unsure about setting up your online store on Shopify, keep this in mind:

  • There are more than 800,000 stores powered by Shopify.
  • Shopify had more than 58 million visits in 2020, with over 44 million customers in the same year.
  • On average, a visitor spends more than 3 minutes on Shopify. In addition, he visits more than three stores.
  • The average Shopify conversion rate is 1.6%.

So, what does this tell you? In short, having an online store on Shopify will enable you to make more money by selling your products online.

How to create an online store with Shopify

To open an online store with Shopify, you must follow a series of steps. Shopify will generate a virtual store once you register. However, you need to do the rest of the things by yourself. So if you want to create an online store with Shopify adapts to your needs, follow the steps below:

  1. Register your store on the platform

Although it seems obvious, many people still do not have the culture that "if you want to be part of something, you must be part of it." And this also applies to the Shopify platform. For this reason, the first thing we must do is register on the platform.

To start your registration, enter the Shopify website. You will see that the platform offers you a free trial period of 14 days. That will allow you to start setting up your tent calmly. In addition, you will not have to provide a credit card number. You will only have to give your email to receive marketing emails from Shopify (with discounts and interesting information).

Thus, you can always explore and, if it does not convince you, you can leave everything in an experimental test. But if everything is in order and works to your liking, when the trial period passes, you can complete the subscription so that your online store begins to work.

These are the first three fields that you have to complete to start the free period:

  1. Email address
  2. Password

iii. Your store name

As you can see, you must have prepared the name that you are going to want to give to your store. After filling in the fields, click on "Create your store" and continue. You will see that a small questionnaire begins so that the platform knows something more about your project. Shopify wants to know things like:

  • What products are you going to sell?
  • What is your income?
  • If you are creating a store for yourself or for a client.
  • Some personal data: name, business address, etc.
  1. Know the options to configure your online store 

With the previous steps, you already access the platform. To create the online store, you have to know a little about the options that Shopify offers in its main interface.

Shopify has several options, such as Orders, Products, Customers, Analytics, Discounts, Applications, Online Store, and Settings. Additionally, the platform offers you the possibility to add a product, choose a custom theme, and add a domain.

Below, we will show you how to configure your online store through the different options that Shopify offers.

Steps to configure your online store in a short time

The design of an online store is not everything. It takes time and dedication to establish each of the details that will make up the site. It is for this reason that Shopify anticipates the task and gives you multiple configuration options, ranging from General Settings to Billing or Invoicing.

The adjustments that we can make are various, and depending on which you choose, Shopify will make the changes in your online store. Among the Configuration options that Shopify offers by clicking on 'Settings' are:

1. General

Like any ecommerce platform, Shopify offers an option where we can modify our personal data, such as company name, email, address, among others. You can also include information that you did not enter during registration, such as the format of the orders that will arrive after a customer places an order.

2. Payments

Shopify thinks of everything, and for this reason, it offers you several payment options so that you can integrate the mode that best suits your needs. This setting has several payment options, such as Express-Check-out (where you can manage your payments from PayPal), Payments Pro (where you can affiliate your credit card to your PayPal account), Accept credit cards, Alternative payments, and Manual payments.

3. Checkout

A few years ago, it was impossible to customize the payment process in Shopify. But today, the platform offers many options to manage the payment method.

Checkout mainly helps you to offer an account registration service for customers to choose whether or not they want to create an account in the online store. Also, for contact methods so that the client can receive notification of their order by SMS or email.

The latter will depend on what you like the most. Currently, SMS is not used much, but there are still many companies that use SMS as a primary contact method. This is because it allows them a faster interaction with the customer, and this validates that the order (or purchases) has been made or not.

However, email is used by everyone. Shopify allows you to create default emails for the specific actions that customers take in your ecommerce. In addition, it allows you to modify and personalize these types of emails to your liking, and according to the communication you are going to send. For example, you can add your brand logo and the colors that characterize it.

On the other hand, in Checkout, you can also establish the billing format that will be made to the customer, the refund and privacy policy (very important to avoid problems from the beginning), as well as the terms of service and the language in which it will be written the invoice. It should be noted that, for the latter, that is, the language of the invoice, you must configure the option to choose the language and the words that will appear in each of the payment method modules.

4. Shipping and delivery

In shipping, you can set the means of shipping that your company will offer. Here you can edit the origin address, shipping zones (national or worldwide), packages (with the size of the boxes), and even additional shipping methods.

5. Taxes

The tax rate that Shopify places will depend on your country of origin. In this option, you can select that all the prices of your store include a percentage of tax that must be paid.

6. Notifications

Would you like your customers to receive a notification that captures the essence of your online store? Well, this is the ideal option for you. In Notifications, you can change the details of the orders, manage the shipment and choose the template that will have the notification.

7. Files

In Files, you can upload images, videos, and documents, whatever you want, just by pressing the Upload files button. You will be able to select the file you want to upload, and that's it.

8. Sales channels

When it comes to managing the sales of your online store, Sales channels is the ideal option. Through sales channels, you can sell through mobile applications, social networks, or in person. You just have to choose the one that best suits your needs.

9. Billing

Managing the information that each of the invoices issued by your online store will have is very important. And through this option, you can do it without problems.

10. Users and permissions

In Users and Permission, you can manage your accounts and permissions, access services, and the status of the store. With this last option, you can hire a Shopify design expert, pause the activity of the store for a certain time and even close it.

11. Buy domains from Shopify

The next step to get the online store of your dreams is knowing how to buy domains from Shopify. Note that once you register on the page, Shopify generates a domain for you by default. This domain will correspond to the name of your company or brand, and you can modify it or buy another. In the event that you want to buy a new domain, you just have to follow the following steps:

Step 1: Select the Online Store option to bring up the options. The following options will then appear: Themes, Blog posts, Pages, Navigation, Domains, and Preferences. Click on the Domains option.

 Step 2: In "Buy new domain," you will be able to confirm the existence of the domain you type. And the more you type, examples of similar domains will begin to appear. And, of course, those that are available will appear. If you click on "Connect existing domain," you can connect a domain you already have.

 Step 3: As the available domains appear, they will show you the prices. You only need to select the one you like the most and pay.

12. Design your Shopify online store

Now is the time to focus on the design of your online store. Shopify offers you different themes or templates that, of course, you can also modify and are adapted to mobile devices.

To do this, from the Dashboard, select the "Online Store" and select the Themes menu. You can search for the themes available on that page.

After finishing installing the theme, a notification will appear when the theme is successfully installed. There will be two options, to customize the theme first or publish the theme (to use the theme directly) in your online store.

If you choose Customize Theme, you can modify the appearance to your liking, which includes the sidebar, menu, menu placement, front page cover, logo, using a slideshow, action bar, colors, text, footer, and many more that you need.

You can also choose a premium theme in addition to the free themes available. Always try to modify the appearance of your online shop so that it looks good the way you want it. After that, don't forget to click the Save button.

13. Add products to Shopify

Once you have everything assembled, all you have to do is add the product files to your Shopify store. To do this, follow these guidelines to add products to your online store:

Step 1: Add Product

You can start adding products from the Dashboard by selecting the Products > Add Product option.

Step 2: Fill in the product details.

Fill in a catchy title so that it can attract buyers' attention. Also, fill in a complete and attractive product description. Write clearly the advantages and disadvantages of your product and other details that you think are important and are able to attract buyers.

Step 3: Upload product photos

Make sure you upload product photos to your online shop. Also, make sure to include only quality, attractive, and selling value product photos. Uploading photos is easy. You can use drag & drop or manually select from your computer's storage directory.

Step 4: Determine the price for each product

Don't forget to set the price for each product. At this stage, you can even specify SKUs, barcodes, shipping details, and so on. Complete each option according to your company/business policy.

Step 5: Product SEO optimization

One of the best things that Shopify has to offer is that it provides a feature to optimize the SEO of each individual product. Without having to bother, you can determine what each product of your online store will look like in the search engine.

In the Search engine listing preview section, click Edit SEO. After that, optimize the product title, description, and URL so that it contains the keywords you are targeting.

Step 6: Final Steps

For the final stage, please specify the visibility of your product. Leave the Visibility section checked if you want to display these products in your online shop. Click the small calendar logo to schedule a product publication if you don't want to be posted right away.

14. Create your own blog 

Creating a blog is necessary for any ecommerce. So if you thought you could skip this step, you were wrong. A blog will not only increase the credibility of your brand, but will also help you attract more organic traffic and sell more.

On the other hand, creating a blog will allow you to form your own community, where customers can give opinions, share experiences, and much more. The important thing here is that you add original and relevant content and add keywords that could help you position your ecommerce in front of the main search engines.

You could also try writing articles with stories that hook your visitors. Making them identify with the brand is an excellent strategy to convert them into customers.

15. Shopify pricing

Shopify is a platform that is sold as a service. That is, you pay a monthly fee to keep your platform working. In this business model, it is the Shopify team that is responsible for keeping your online store running and updated with new tools and security patches. In this way, you focus on the business part of your store and not on the part of the maintenance of the tools you use. Basically, there are five plans available. They are:

  1. Shopify Lite ($9 per month)
  2. Basic Shopify ($29 per month)

iii. Shopify ($79 per month)

  1. Advanced Shopify ($299 per month)
  2. Shopify Plus (costs around $2000 per month)

Obviously, you will start with the cheapest plan, which has all the features you need:

  • Unlimited products.
  • 24-hour technical support.
  • Sales channels.
  • Security certificate.
  • Abandoned cart recovery options.
  • Etc.

The basic version only allows you two employee accounts which are enough to start with. When you need more, just switch plans and go.

As you can see, Shopify prices vary depending on how advanced the online store is. Choose the one that best suits your needs so that you can start as soon as possible. Note that you can always change the plan you have chosen at any time.

After creating an online store with Shopify, What's Next?

After successfully creating an online store with Shopify, you can immediately sell products and take orders. Of course, you must always optimize your online store with SEO, loading speed, and so on so that your online store is indexed faster on Google.

Also, remember to click the "Remove Password" button from the notification you get. That way, your Shopify online store can be accessed by anyone, and with this, you have successfully created an online store with Shopify.

Conclusion 

Now that you know how to create an online store with Shopify, you will only have to add more products and advertise your online store. It is one of the best ecommerce platforms which is always innovating and updating its tools for the benefit of its customers. With Shopify, you can start thinking out of the box and break the schemes of traditional ecommerce businesses. You can integrate your store with your social networks and take your sales to the next level.

sources

websitebuilder.org

15 Steps to Creating the Best Shopify Store

15 Steps to Creating the Best Shopify Store

A comprehensive guide and tips to making the best store possible on Shopify

Of all the website builders and Ecommerce platforms out there, Shopify seems to be one of the most popular and successful ones out there. The versatility and ease of use the platform provides are just some of the reasons why Shopify is a great place to create and online stores. 


That being said, the actual process of building an online store, let alone a successful one, can be quite daunting for a beginner or a small business. To not end up like the plethora of failed online start-ups, you need to know how to create the best possible store that'll attract the most number of customers. 


Luckily, we have taken the liberty of enumerating all the steps and tips that goes into creating a profitable online business:

 

1. Know What You're Going to Sell

If you are looking to start an online store, chances are you already have an idea of what kinds of products you are going to sell. That being said though, there are a few things you need to take into account before settling on your final list of items. 


Do Your Research

You must be aware of whether or not your products are already being sold or if the market for what you're selling is already saturated. Looking at other online stores, Amazon's Best Seller list, eBay's Trending, and other such places can give you an idea if similar products to yours are in demand.


Have a Supplier

If you have a storage place, work out from where you will be ordering the bulk of your stocks. Sourcing your products is a major consideration you need to make as it will affect the overall pricing and availability of the product.


If you make your own product, finding suppliers for the raw materials to make it is what should be a priority early on. Finding quality raw materials available in bulk and affordable is the ideal scenario.


On the other hand, you can also look into finding dropshipping suppliers and set up an online store as a reseller. The dropshipper will have the stocks ready in their own warehouses be responsible for the shipping of the products - all you do is take in the orders.


 

2. Determine the Best Price

This part will require a lot of math and thinking but it is one of the most essential steps in building an Ecommerce business. Too high a price will force most customers to find cheaper alternatives unless you're selling a luxury product. Too low a price will draw some customers to question your product's quality. 


When calculating the overall cost or the cost per unit, keep in mind these things:


  •     Cost of Materials to make your product or the cost of ordering the products already made.
  •     The cost of web hosting and web building (the cost of Shopify)
  •     Taxes
  •     Shipping and Packaging
  •     The percentage deducted by the payment processing services 
  •     Cost of marketing and paid advertisement (Including professionally done product images or videos, social media boosting for posts and pages, and payment to influencers for recommendations)


3. Open a Shopify Store 

Now that the sourcing of your product and pricing has been worked out, it's time to actually create the store on Shopify. Though the site guides you through the process of creation step-by-step, it always helps to know what to expect to be fully prepared with a strategy:


Add the Products 

The first and most obvious thing to do first is uploading your products to your store. This can be done by selecting the "Products" tab on the right side of the screen, then clicking on "Add Product".


You will then proceed to put in a title and product description. Be sure to make it short but comprehensive. You can use bullet points to highlight your product's qualities and positive features. 


Upload then your images and other media so customers know what the product looks like. Shopify even lets you add GIFs, videos, and even 3D models of your product - all of which adds credibility and user interactivity to your store/product. Then set the price and, if you wish, use the Compare Price fields in order to let the customer know what the usual price of the product is as opposed to the deal they're getting with you. 


Create Pages

Creating all the necessary pages for customers to be informed is essential for lending your store credibility. Building a Shopify store does not stop at a products page alone but must also have useful information on you or your business. Some of the usual pages most online business have are:


  •     Contact Page
  •     About Us Page
  •     FAQ Page
  •     Policy Pages 

 

Select an Eye-Catching Theme 

The Shopify Theme Store boats a large number of themes both paid and free. Selecting the right theme can give your store the look and feel you want your customer to have when entering as well as compliment the products on display. 


The overall look must match the products in color tones and themes as well as seem easy to navigate for uses. Know that certain features like fonts and color schemes of most layouts are customizable. It must also be optimized for mobile versions to appeal to the widest possible audience.


Having a nicely designed Home page too is as important as having a beautiful storefront. First-time visitors need to understand immediately what your business is all about while also not bombarding them with too much info. You can do this with Slideshows, Image with Texts, a Newsletter sign-up box, and the top featured products.


Customize you Shipping 

Shopify allows users a host of options with regards to setting up a shipping process. You have the choice of charging real-time carrier rates, charge a flat rate (ideal if most of your products are similar in size and weight), or offer a local pickup/ delivery for buyers within your area.


You can also set up Conditional Shipping rates based on predetermined zones that will automatically calculate the shipping cost for you and your customer.

 

Work Out Your Taxes

With Shopify, you need to worry about calculating the taxes each sale incurs. The platform will automatically calculate most of your taxes using pre-set sales tax rates. All you need to do is go to Settings > Taxes to set the rates of your region.

 

Have an Easy Payment Method

Go to Settings > Payment to select the payment provider you'd like to use. Shopify accepts most major payment providers so long as the business operated in their list of supported countries. You may also opt for Apple Pay or Shop Pay options wherein any customer that has used either one of the two can make payments using saved credit card information. 

 

Launch Your Store

Now that the major steps to the creation of your Shopify store have been made, the time has come to officially lunch your store to the public. Make an announcement of it on all social media channels and begin the work of marketing to drive traffic to your site. Shopify also has in-house marketing and analytics tools which you would be wise to get familiar with.

 


4. Utilize Social Media Marketing

Open accounts on the main social media platforms and work out a regular posting schedule to drive interest in your product and brand. Where more and more people are doing their shopping through social media, having a presence can greatly drive traffic into your store and promote customer retention. 


Social Media Platforms include but are not limited to: 


  •     Facebook
  •     Twitter
  •     Instagram
  •     TikTok
  •     Reddit

 

Advertising on social media is also a very cost-effective means of marketing as it costs very little to perform. Long as you are posting quality content in the form of images and videos, your pages will grow in following soon. On top of that, you can also boost your following by paying minimal fees for having the social media platform sponsor your accounts.



5. Web Design is Key

When creating the best Shopify store, consider utilizing the services of a Shopify Expert or a freelance professional web designer (those can be found on sites like Upwork or Fiver). The price for their services can vary but the results of having your website professionally designed are worth it.


A well-designed website is easy to use for new customers, visually pleasing to the eye and gives you all the important things to know about your business from the onset. A web designer will also add such information as Product Policies, Return and Refund Policies, an About Us page, and all the details you might otherwise neglect to include. 


They will also optimize the online business to be more mobile-friendly. According to Business Insider, 45% of all online shopping is done through mobile phones since 2020.


If you are on a tight budget as it is though, you can always learn web design tips on YouTube tutorial videos or take a quick easy online course on the subject. 

 


6. Use SEO

SEO or Search Engine Optimization is the process by which you make your site more findable. With SEO, whenever a person searches for something close to your product on the internet, your website has a higher chance of popping up on top of the ranking of search results. 


This goes directly into driving up the traffic of people into your Shopify store. This is done through using certain SEO tools like Google Keyword Planner or opening an SEO Blog. The SEO Blog can serve articles that people might find useful in their everyday life but also double as a marketing scheme for your products. These SEO articles also serve as a hook to get people into your site. 

 


7. Consider using Discounts and Free Shipping

This is an old but effective trick that sellers use to incentivize sales. Offering discounts or free shipping can act as a call to action for potential customers or to returning customers to make a purchase right away. Most customers cannot pass up the opportunity to purchase something they think they're getting at a sweet deal. 


Work out a limited-time-only discount or sale which will run for a fixed amount of time - usually a season like Christmas or summer. Also, think about making use of free shipping promotions for customers whose orders reach a certain amount - this is one effective upsell technique that gets the customer to buy more than they originally intended. 



8. Use Only the Best and Most Relevant Images

It goes without saying that to get the customer interested in your product online, they need to be able to like how your product looks. That will entail crisp high-quality images and videos done either professionally or look professionally done. 


Uploading these images not just on your website, but on your social media accounts too can greatly increase your online store's presence and create a more well-known identity for your brand. 


A good Shopify store has at least 2-3 images for each product on sale. A great Shopify store will have images to accompany the blog posts, announcements, and promotional material too. Having a large pool of images is essential to the design and layout of your store. 


For this, consider hiring a professional photographer skilled in product shoots and editing to create content for you quarterly. If you are apprehensive of adding to your growing costs, then most new models of phones can suffice so long as you do enough research on proper lighting, backgrounds, and photo editing. 

 


9. Study Up on the Competition

In spying on your competition, you'll learn two very valuable things to do with your online business: what to do and what not to do. 


In seeing what the competition is doing right, you can learn important tips that you can emulate in your business model. Doing so will greatly improve your chances of success of maintaining success since you are constantly looking to be ahead of the trend. 


At the same time, no business is perfect. In look what similar businesses are doing wrong can give you important insight into what not to do with your own business. See what are the shortcoming of their products are, what are the common negative reviews saying about the product, and how to set your own online store apart from all the rest. 


Learning from other businesses' mistakes will help you avoid making the same costly mistake or even provide you will a chance to be ahead of the competition. 

 


10. Use Email Marketing

In Ecommerce, an email marketing strategy is essential in making sure customers keep returning to your store. A large email list allows you to send news, promotional material, and abandoned cart reminders to customers of the past. All this reminds them of your brand and increases the likelihood of their return. 


On top of that, a comprehensive email marketing strategy can, in the best scenario, build customer loyalty to the brand. To ensure this is the case, make sure the emails you send out are full of enticing messages on the latest sales, discounts, new product releases, or timely blog posting. 



11. Incentivize Positive Product Reviews

Positive product reviews and testimonials are as good a marketing tool as any. These things go a long way in getting people to trust your online business as well as the quality of your products. People are more likely to buy something that other people have tried out first and enjoyed. This will then go directly into letting your Shopify store grow in popularity and respect.


Make sure to have a system in your store of customers review the product once it's delivered and/or use follow-up emails that promise discounts on their next purchase if they leave a review. 


Related to this is getting prominent influencers on social media platforms to give positive testimonials of your products on their social media pages or blogs along with a link to your site. This is another word-of-mouth technique that going into increasing the traffic of people into the Shopify store.

 


12. Include a FAQ and "About Us" Page

It cannot be stressed enough how important it is to have a FAQ and About Us page on your Ecommerce website is. Though these things do not help score sales directly, they do wonders with customer trust and the perception of reliability on your business. 


An FAQ page should provide relevant information on your business and products that are important for customers' education. You should create it to answer the most common questions customers might have when interacting with your online business. 


An About Us page is important for your business to seem more than a business. Visitors who which to know more about your online business should be able to see your history, mission, vision, and objectives on the About Us page. It should strive to be either social conscious, funny, or inspiring but must always seek to endear the visitor to what your store stands for. 

 


13. Use Videos

Videos can do easily what written content or still images have a hard time doing - they can show the product in action. A good video promotion should show the main features of the product and/or how it's used. It should also highlight the benefits of the product to the user or what problems it can solve. 


Having videos in the layout of your Shopify store can provide the visitors with something more stimulating to the senses. It also adds more SEO content to your online store, increasing the chances for more traffic. 


The videos can also be testimonials of customers who have used the product and enjoyed it deeply.

 


14. Have Helpful Customer Support 

Having FAQs on your website is not enough to actually be there for the customers. Sometimes questions will arise that, if not answered by a caring and well-trained customer support team, can lead to dissatisfaction.


Customer support can address concerns and issues with customers before they turn into negative reviews or lose the customer for good. They can also serve as a source of customer feedback that lets you know what aspects exactly of your online require improvement. 


You can provide customer support with minimized cost by utilizing a chatbot plug-in on your Shopify store that can handle basic customer concerns that do not require a live agent. 

 


15. Stay True To Your Brand

The final thing you should know when trying to create the best Shopify store possible is that you need to stay true to what sets your store apart from the rest. Ask yourself what are the specific things that make your online store unique or lack there off. 


Though there are pre-set themes and layouts that make designing easier, they should not get in the way of carving out an identity for your store. The people who visit your store will see and feel this identity and come to associate it with your brand as a whole. 


Style and the tone of everything from the colors to the writing should all be coherent and stand out from the others within your chosen niche. Doing so is essential not only to stay in customer's minds but to be appealing to you as the store's creator. Staying true to your brand means being proud of the finished outcome of your online store. 



Conclusion

And those were the main and most important steps you should take when crafting an Ecommerce business. Though not as easy as one would initially think, being the founder of a successful business can certainly be one of the most rewarding things a person can do. 


As we move more and more into the digital sphere, it isn't too much to imagine that soon all if not most of our shopping will be done online. It is important as an entrepreneur that you capitalize on this fact and take part in the ever-growing Ecommerce market. With proper research and planning, your online store will undoubtedly be a successful one.